From the time John Lennon's "more popular than Jesus" remarks made headlines, the backlash was largely concentrated in America's southern "bible belt".
England's ITV News sent reporter Richard Lindley to the US to assemble a package for the news program Reporting '66. He began in Birmingham, Alabama, interviewing local teenagers as well as disc jockey Tommy Charles. On August 19th, Lindley was present in Memphis to cover the Beatles' concerts at Mid-South Coliseum, where a cherry bomb tossed during the second house was the only real disruption.
Eventually, Tommy Charles decided WAQY had milked all the publicity it could from the tempest and decided to accept John's apology.